United we win

United we win 1 2 3 4
The pins
  1. 1
    Flag-waving The flag fills the top half. Whatever the picture below claims, the flag has already said it is American.
  2. 2
    Card stacking A Black and a white worker rivet one seam. Most plants were segregated and the riots of 1943 were about this; the poster shows the workplace the government needed.
  3. 3
    Glittering generalities A word nobody can be against, attached to a fact that was not yet true. The slogan makes the claim the photograph cannot.
  4. 4
    Staged photography A photograph, credited. The medium says this happened, which is the point of using a photograph rather than a painting.
Context

A War Manpower Commission poster of 1943, photographed by Howard Liberman. A Black and a white worker rivet an aircraft together under the flag. The armed forces were segregated, and so were most war plants; the poster was aimed at a labor shortage, and at the race riots in Detroit and elsewhere that summer. It shows the workplace the government needed rather than the one it had.

For discussion
  1. What is the poster claiming about American war production, and was it true?
  2. The flag takes up the top half. What is it doing there?
  3. Can a propaganda poster be ahead of its country? Is this one?

See also

Same era, or the same techniques.

The whole archive