Propaganda examples in history

Posters and passages from 1898 to 1964, grouped by period, each tied to the technique it uses and the source it comes from.

The archive supplies the posters; the technique entries supply the cited passages for what posters cannot show, a newspaper campaign, a film, a civil-defense drill. Each period links to its archive hub, and the history of propaganda tells the story these examples sit inside.

1898 to 1918

The press and the recruiting office.

The yellow press and the Maine.

After the battleship Maine exploded in Havana harbor in February 1898, the Hearst and Pulitzer papers ran headlines assigning blame to Spain before any inquiry, under slogans like "Remember the Maine, to hell with Spain." Circulation rose with the anger. The cause of the explosion has never been settled; the war followed within two months.

Appeal to outrage Campbell, W. Joseph. Yellow Journalism: Puncturing the Myths, Defining the Legacies. Westport: Praeger, 2001;...

1917 to 1924

Revolution and civil war.

The 1930s

The leader, the crowd, and the film.

Nuremberg, filmed.

Leni Riefenstahl's Triumph of the Will recorded the party rally of September 1934 with thirty cameras, cranes, and tracks laid for the purpose; Albert Speer designed the grounds and the "cathedral of light" of searchlights for the film as much as for those present. The crowd was a set, and the film is the rally most people have seen.

Mass spectacle Kershaw, Ian. The "Hitler Myth": Image and Reality in the Third Reich. Oxford: Oxford University Press, 1987;...
The film that prepared the deportations.

The film Der ewige Jude ("The Eternal Jew"), produced under Goebbels's ministry, intercut footage of Jewish neighborhoods with footage of rats swarming from a sewer while the narration compared the two directly. The film was released in November 1940; the deportations that the metaphor made thinkable began the following year.

Dehumanization Welch, David. Propaganda and the German Cinema, 1933–1945. Rev. ed. London: I.B. Tauris, 2001; Herf, Jeffrey....

1939 to 1945

The Cold War

Duck and cover.

The Federal Civil Defense Administration's "Duck and Cover" film and its Bert the Turtle campaign taught schoolchildren to expect nuclear attack at any moment and offered a remedy, desks and doorways, that the same government's own studies knew was inadequate against a direct strike. The fear was made proportionate to a bomb; the remedy was proportionate to a habit.

Appeal to fear Federal Civil Defense Administration. Duck and Cover. Archer Productions, 1951/1952; Oakes, Guy. The Imaginary...
The Daisy advertisement.

The Johnson campaign's "Daisy" advertisement, broadcast once on 7 September 1964, showed a small girl counting petals before a nuclear countdown and a mushroom cloud, and closed with "The stakes are too high for you to stay home." Goldwater was never named. The threat took the whole minute; the remedy was a vote.

Appeal to fear Mann, Robert. Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politic...
More examples
  • Propaganda examples in advertisingThe same devices, sold by the column inch: borrowed authority, numbers that mislead, words that do the work, pictures that promise, and the crowd that is already buying.
  • Propaganda examples in social mediaFake people, fake crowds, fake pictures, and a feed built to reward anger: the documented cases behind the digital-era techniques.
  • Propaganda examples for studentsFourteen classroom-safe examples arranged by the seven devices of 1937, two for each, with the questions to ask of them.
  • Propaganda examplesTwelve of the clearest examples on the site, one per turn of the century, each annotated pin by pin. Start here, then follow a theme.